Why did Mike and Ike break up? Due to creative differences in the candy, Mike had left to pursue a music career, while Ike had pursued a career in art. To take the “break-up” even further, the company released special packaging with either Mike or Ike’s name scratched out.
Did Mike and Ikes split up? Whenever the most famous band or celebrity couple decide to call it quits, fans are put in a state of shock. This is exactly what happened when the world’s most famous candy duo, Mike and Ike, decided to split last year after 72 years together.
Are Mike and Ike a couple? Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers.
When did Mike and Ike split up? Media. In April 2012, the company ran an ad campaign based on the premise that Mike and Ike were “breaking up” due to “creative differences”; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.